White Label Delisting for Hosting Companies and Agencies

"White label" can mean many things, so it is worth being precise. With BrandsDefender, it means you offer blacklist removal as part of your own service. Your client asks you for help, you open the case with us, our team does the work with the vendors and you report the result back to your client.

You keep the client relationship. The client talks to you, gets updates from you and is billed by you, on whatever terms you set. We work behind you, handling the parts that take time and specialist knowledge: reading each listing, preparing the evidence, submitting the removal request through each vendor's official channel and following up until the vendor responds.

This page does not promise custom branded dashboards, branded reports or a test environment. If your service needs something specific, raise it when you contact us about reseller terms and we will tell you honestly what is and is not possible.

The program is built for businesses that look after many domains on behalf of other people and keep getting asked the same question: "Why is my site blocked, and can you fix it?"

• Hosting companies whose customers open support tickets when a security vendor or spam list flags their domain.
• Web and marketing agencies that build and maintain client sites and are expected to sort out warnings, ad rejections and email problems.
• Managed service providers (MSPs), meaning IT companies that run technology for other businesses, whose clients notice when email or websites get blocked.
• Platforms such as site builders, ecommerce systems or SaaS products where many customer domains run on your infrastructure.

If you mainly want to watch client domains and handle removals yourself, our page on blacklist monitoring for agencies may be a better starting point.

Delisting looks simple: fill in a form and wait. In practice, every vendor has its own process, evidence expectations and pace. Some want a short explanation, others want proof that a specific problem was fixed, and some need several follow-ups. Spam lists such as the Spamhaus DBL have their own rules again.

For a host or agency, this work arrives without warning, the client is stressed and the person handling it often has to learn a new process from scratch. Handing the submissions and follow-ups to a team that does this every day lets your staff focus on the client and on fixing the site where needed.

Each case follows the same basic path, whether you open it by hand or through the API.

1. 1A flag is spotted, either by your client, by your support team or by a monitoring alert.
2. 2You confirm the listing, for example with our free Domain Blacklist Checker, and check the site for real problems.
3. 3You open a case for the domain in your BrandsDefender account, or through the Enterprise API.
4. 4Our team reviews the listing and tells you if anything on the site needs fixing first.
5. 5Once the domain is clean, we prepare the evidence and submit the removal request through the vendor's official channel.
6. 6We follow up with the vendor until it responds, and you receive a confirmation when the listing is removed.
7. 7You pass the result to your client in your own words, and the cleared event can update your own systems automatically.

We can only ask for removal of a flag that is wrong, or of a problem that has been fixed. To do that well, we need a few things from you.

• The domain and what you have seen, such as which vendor or list flagged it, and any screenshots or messages from the client.
• A clean site. If the domain is really serving malware, phishing or spam, it has to be cleaned first by you, the host or a cleanup specialist. We do not do that cleanup.
• Answers to our questions, for example what the business does, what changed on the site recently or what was removed.
• Help from the domain owner where a vendor requires it. Some processes can only be started by a verified owner. For example, Google's review requests are made inside Google Search Console, Google's free dashboard for site owners, by someone verified for that site.

If requested information is not provided, the no-cure-no-pay terms do not apply to that case, so it helps to agree with your clients upfront who answers what.

Most partners do not want another dashboard for support staff to check, so alerts and results can flow into the tools you already use.

Webhooks send flagged and cleared events over HTTPS to an address you choose. Your ticketing system can open a ticket when a client domain is flagged and close it when the domain is cleared, without anyone copying details by hand.

The Enterprise API lets your software add domains, read their status and open cases using API keys. A hosting control panel or customer portal can use it to show status to your clients inside your own interface.

Every monitored domain is checked daily against 90+ security vendors and 20 email spam blacklists. Domain groups, group contacts and team roles (Technical and Finance) keep clients and responsibilities separate. Details of the partner setup are on the resellers page.

Partners can pay for cases with credits. Bulk credits are available at 50 credits for €999, alongside the case credits included in the Business and Enterprise plans. A single extra case costs €29.

On subscription plans, a case credit is only used when the case is successful, meaning the vendor has confirmed the removal. If a vendor refuses, the credit is not used. If the same vendor flags the domain again within 30 days of a confirmed removal and nothing changed on your side, we resubmit at no extra charge.

How you charge your own clients is up to you. You might include delisting in a support plan or bill it per case. Reseller terms, including volume, are agreed directly with our team.

We monitor domains and request removals for domains wrongly flagged by security vendors and spam blacklists, following up until each vendor responds.

We do not clean malware, repair hacked sites or remove phishing kits. If a client domain really is compromised, we tell you what needs fixing, based on what the vendor and scans show, and wait until it is resolved before submitting. We do not manage ad accounts or overturn ad platform decisions; we clear the security listings behind them, and the ad platform's review can then be requested.

We cannot guarantee that a vendor will remove a flag or how fast. Review times are set by each vendor. The no-cure-no-pay terms do not apply if the listing was justified, if requested information was not provided or if the case was withdrawn.